Etherne, an Online Magazine, was created by Elena, a lawyer and mom who currently lives in London with her husband and daughter, Elizabeth. Elena is very passionate about everything that is Beauty&Fashion. Later this year she will be launching her Skincare Line based on products directly sourced from her home town which are part of her family’s traditions.

This online Magazine is dedicated to women and it will focus more on their overall wellbeing – both internal and external. Just like the name “Etherne”, in Italian without “h” it implies “eternal/ever-lasting, this will focus more on improving youthful looks using beauty secrets&personal style thereby exploring women’s psychology and health. You will also explore with us London, our amazing city, discovering new events, news on new Beauty&Fashion brands, cool places where to enjoy the best food, coffee and teas.

We hope you enjoy our website.